This pouf applicator provides 2.8x more uses than regular aerosol cans*. Talc- and alcohol-free, powered by effective yet gentle natural ingredients such as arrowroot to minimize scalp build-up and flakiness. 98%** agree that excess oils are effectively absorbed. Good on all hair types, and amazing on fine, oily hair. *Based on internal study: the Ceremonia Dry Shampoo con Arrowroot offered 167 uses, compared to aerosol cans of 5.3 oz only spraying 60 uses total. **Consumer Perception Study of 89 Participants