This is the Lip Masque only, the activator is not included. We’ve combined the maximum color payoff of a lipstick with the all-day staying power of a stain. Our patented Liquid Blading technology begins with the Lip Stain Masque, which infuses pigments and dyes into the top layer of lips in under a minute. For a low-maintenance, long-wear look, let Lip Stain Masque set between 30-60 seconds, then wipe away with a damp towel or tissue. The longer you let your Masque set, the more vibrant the effect: go from a soft tint to full-on color. It’s buildable, too: re-apply, let set, and remove when ready for an even bolder finish.