Matte, without the trade-off. This weightless formula glides on like a gloss and settles into a long-wearing, velvet-matte finish that never feels dry, tight, or chapped.

Hyaluronic acid, shea butter, sunflower seed oil, and jojoba oil deliver real hydration, so lips look fuller and smoother while wearing an intensely pigmented, opaque matte. Six rich shades — Enchanting, Expressive, Fabulous, Striking, Stunning, You-Phoric — saturate in one swipe. The petal-shaped applicator gives precise control, whether worn alone or layered over liner. Made in Italy.

Why it works

• Intense, one-swipe pigment payoff
• Weightless, feather-light texture
• Quick-drying, smudge-proof matte finish
• Hydrating: hyaluronic acid, shea butter, sunflower and jojoba oils
• Minimal touch-ups needed for all-day wear

How to use: Use the pointed end of the applicator to outline the cupid's bow, then glide from the center of the lips outward for an even layer. One thin coat is enough for full color. Pair with the Unforgettable Lip Definer for Kevyn's signature pout.