Created in partnership with the award-winning creative network Ogilvy Paris, ‘I Am Trash’ (or in French Les Fleurs Du Dechet) is the first luxury perfume created by Upcycling; by using the trashed ingredients to create something truly beautiful. More specifically, by using exhausted Rose petals, already distilled Sandalwood chips, and even leftover Apples from the food industry to create the most beautiful fruity, floral, and woody blend.