Welcome to stunning, no-fade shades that literally last all day. Our high-tech vegan formula hyper-stains for touch-up-free color that just won't budge - while keeping lips soft and hydrated for hours. Choose from natural tints or check-me-out color. - The pioneering masque delivers an ultra-pigment – and the activator mist locks in the color. Then simply Peel & Reveal for the ultimate long-lasting lip color. - Lips stay soft all day, as our alcohol-free formula hydrates where others dry. - Color won't transfer onto clothes, cups and other surfaces, won't fade or feather, and is waterproof too. Washes off with your regular cleanser. - Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients. Sensational stay-put color. Just Peel & Reveal...and get on with your day.