Body Care Is
The New Skincare
We spent years perfecting our faces. It might be time to look south.
We're talking targeted hydration, brighter-looking skin, smoother texture and formulas that do considerably more than simply smell nice. These are three of our current favorites for turning the everyday body routine into actual skincare.
U Beauty
Your expensive face cream finally has competition.
U Beauty brings the same high-performance, treatment-minded philosophy that made its facial skincare a cult favorite to the rest of the body. The Super Body Hydrator is not the kind of moisturizer you absentmindedly slap on and forget.
This is body care for people who expect more from their skincare: serious hydration, a beautifully conditioned feel and the kind of luxurious formula that makes moisturizing feel less like maintenance and more like a treatment.
It treats body moisturizer like skincare—not an afterthought.
PAUME
Because your hands have been giving away your skincare routine.
We put serums, treatments, hydrators and SPF on our faces—then routinely ignore one of the areas that sees the most sun exposure, washing and everyday wear.
PAUME's Renewing Hand Serum approaches hand care much more like facial skincare. The treatment is designed for concerns including the appearance of dark spots, uneven-looking tone, texture, elasticity and fine lines, with a formula featuring skincare ingredients including vitamin C, hyaluronic acid, bakuchiol and niacinamide.
In other words: hand cream has officially entered its serum era.
It's facial-skincare thinking for the part of your body most people forget.
iota
Your body wash can do more than smell good.
Cleansing used to be the boring part of body care—the step before the products that actually did something. iota is helping change that.
Supervitamin Body Wash+ Brightening turns the shower into the first step of a real body-skincare routine, pairing an everyday cleanse with the kind of thoughtful formulation that makes you reconsider what a body wash should be.
It's exactly what we want from this new generation of body care: something practical enough to use every day, elevated enough to look forward to, and designed with the skin itself in mind.
It makes the first step of your body routine feel like skincare, too.
The face-first era is over.
Good skincare shouldn't stop at your jawline. The new generation of body
care is smarter, more targeted and considerably more interesting than the
lotions and washes we grew up with.
Your body has skin, too. Revolutionary, we know.
Three steps. Head to toe.
Start in the shower with iota Supervitamin Body Wash+ Brightening.
Follow with U Beauty The Super Body Hydrator for your below-the-neck routine.
Finish with PAUME Renewing Hand Serum for targeted hand care.
Your face shouldn't
get all the good stuff.
Discover body washes, treatments, hydrators, hand care and more of the formulas changing what body care looks like at Sunday School.
Shop Body Care →